Workshop Agenda – Marketing Strategy & Planning

Once you book me for a one-day workshop on-premises, we deliver the workshop in three phases.

Phase 1: Learning & Planning

During this phase, we conduct initial research about your business and your market, after an initial discovery call.

Based on this research and your goals, we create your custom workshop agenda.

Understanding Your Business

  • Review of your business model and value proposition
  • Discussion on business goals and targets
  • Identification of key challenges and opportunities

Understanding Your Market

  • Discussion on the target market and customer segments
  • Review of competitor analysis and market trends
  • Identifying unique selling points and market differentiators

Phase 2: Conducting The Workshop

This is a sample agenda from another workshop I recently concluded.

1. Introduction (15 minutes)

  • Welcome remarks and introductions
  • A brief overview of workshop objectives, expected outcomes, and agenda

2. Review of Business Understanding and Market Analysis (45 minutes)

  • A brief review of your business model, value proposition, goals, and challenges
  • Discussion on target market, customer segments, and competitor analysis
  • Q&A and group discussion

3. Developing the Marketing Strategy (2.5 hours)

  • Introduction to marketing strategy frameworks
  • Hands-on session: developing your marketing strategy
    • Target audience definition
    • Brand positioning
    • Value proposition
    • Messaging strategy
  • Group presentations and feedback

Coffee Break (15 minutes)

4. Marketing Tactics and Channels (2 hours)

  • Overview of various marketing channels (e.g., SEO, content marketing, social media, email, PPC, etc.)
  • Discussion on the advantages and disadvantages of each channel
  • Breakout session: choosing the appropriate channels for your business

Lunch Break (1 hour)

5. Creating the Marketing Plan (2.5 hours)

  • Explanation of key elements in a marketing plan
  • Hands-on session: creating your marketing plan
    • Objectives and KPIs
    • Tactics and action plan
    • Budget allocation
    • Timeline and milestones
  • Group presentations and feedback

6. Monitoring and Adjusting Your Marketing Efforts (1 hour)

  • Introduction to key marketing metrics and analytics
  • Discussion on how to use data to adjust and improve your marketing strategy

7. Wrap-up and Next Steps (30 minutes)

  • Summary of key learnings and Outcomes
  • Discussion on the implementation of the marketing plan
  • Q&A session
  • Closing remarks

Phase 3: 30-Day Check In

Based on the action plan we set up, my team will follow up with you and your team to check in once a week for the next 30 days and address any questions, concerns to help you implement the marketing plan.